CPM Calculator

The total budget for the campaign
This is how many times the ad is viewed on a website
Cost per thousand impressions in one ad unit
Estimated Traffic or Clicks
Cost-per-Click (CPC)
Input 2 fields and click 'Solve' to get the third field.

Cost Per Acquisition (CPA) and Conversion Rate Analysis (CVR)

The total budget for the campaign
Estimated Traffic or Clicks
Cost-per-Click (CPC)
Conversion Rate (CVR) %
Cost per Acquisition (CPA)

What are CPM, CPC, CPA, and CPV?

CPM = Cost Per Thousand Impressions

CPM tells you the ad spend per thousand impressions/views of your ad spot.

Example 1: You want to have 2,000,000 views on your ad at a price of $10 CPM, use the above calculator to find out the budget you need for that amount of impressions.

Example 2: You were given a CPM of $10 and a budget of $20,000, use the calculator above to find out how many impressions this budget can bring you.

Example 3: You spend $20,000 on an ad and the ad draws 2,000,000 impressions, use the above calculator to see the CPM of this ad. CPM is often used as the standard unit for costs of ads.

CPC = Cost Per Click

CPC indicates how much you are spending per click on the ad spot.

CPA = Cost Per Acquisition or Cost Per Action or Cost per Activation

CPA shows the cost for a conversion, this conversion could be subscription/purchase/the final goal of your ad campaign.

CPV = Cost Per View

CPV = CPM*1000. Cost Per View is the cost incurred for a single view, often used with YouTube videos. CPV = Budget / No. of Views.

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