CPM tells you the ad spend per thousand impressions/views of your ad spot.
Example 1: You want to have 2,000,000 views on your ad at a price of $10 CPM, use the above calculator to find out the budget you need for that amount of impressions.
Example 2: You were given a CPM of $10 and a budget of $20,000, use the calculator above to find out how many impressions this budget can bring you.
Example 3: You spend $20,000 on an ad and the ad draws 2,000,000 impressions, use the above calculator to see the CPM of this ad. CPM is often used as the standard unit for costs of ads.
CPC indicates how much you are spending per click on the ad spot.
CPA shows the cost for a conversion, this conversion could be subscription/purchase/the final goal of your ad campaign.
CPV = CPM*1000. Cost Per View is the cost incurred for a single view, often used with YouTube videos. CPV = Budget / No. of Views.
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